The FIS Men’s Ski Jumping World Cup recently kicked off in Titisee-Neustadt, Germany, and one of the key highlights of the event was the presence of CHiQ, the globally recognised smart home appliance brand. As an official partner of the event, CHiQ seamlessly combined its brand image of innovation with elegance, captivating the audience with its cutting-edge technology and sleek design. The brand also had the backing of its ambassador, Olympic ski jumping champion Andreas Wellinger, who helped elevate CHiQ’s global presence at the iconic winter sports event.
The collaboration between CHiQ and Wellinger began in September, with the athlete appearing at the IFA exhibition as part of the brand’s promotional campaign. The announcement also marked the beginning of CHiQ’s partnership with the FIS Ski Jumping World Cup and the Deutscher Skiverband e.V. (DSV). This sponsorship saw the unveiling of a brand video, showcasing the excitement of winter sports while highlighting CHiQ’s unique charm and appeal across international markets.
Throughout the World Cup events, CHiQ bolstered its visibility with a series of advertising displays, bringing an immersive skiing carnival experience to life. The brand’s presence at the event emphasised its commitment to enhancing both sports and lifestyle experiences, reinforcing its “Smart with Style” ethos.
CHiQ, part of the global home appliance brand Changhong, has made significant strides in the European market, particularly through its recent product launches. Among its latest offerings is the M9 Series QLED TV, which features 4K resolution, a 120Hz refresh rate, and MEMC motion compensation for ultra-smooth visuals. The brand’s innovative approach extends to its multi-door refrigerators, which boast electronic temperature control and Care+ Space variable zones, offering versatile solutions for diverse needs. Additionally, CHiQ’s ColorLuxe Washing Machine introduces intelligent controls for a revolutionised laundry experience.
The brand has made a strong mark on European consumers, with its products featuring prominently in Black Friday sales. On the holiday shopping weekend, CHiQ’s TVs and refrigerators ranked among the top 10 best-selling items on various Amazon sites, with sales figures increasing by nearly 20% compared to the previous year. This surge highlights CHiQ’s growing dominance in the European market and its ability to cater to consumers looking for innovative and stylish home appliances.
CHiQ’s parent company, Changhong, has been expanding its global footprint in recent years, moving beyond simply exporting products to creating synergies across resources, technology, talent, and capital. The brand’s sponsorship of the FIS Ski Jumping World Cup marks a key move in its sports marketing strategy, aimed at engaging younger audiences. This follows a similar initiative in China, where Changhong partnered with the FIS Snowboard and Freeski Big Air World Cup, sparking a greater interest in winter sports among consumers.
Looking ahead, CHiQ plans to further enhance its global sports marketing efforts while continuing to develop innovative home appliances that improve everyday living. By combining cutting-edge technology with stylish design, CHiQ is poised to remain at the forefront of the smart home appliance industry and continue shaping the future of home living.
