Professional golfer Keegan Bradley has been named brand ambassador for Infios, a global provider of supply chain execution solutions. The partnership, announced today, aligns the world of elite sport with business strategy, focusing on adaptability, leadership, and long-term success.
Bradley, a seven-time winner on the PGA Tour, is set to captain the 2025 U.S. Ryder Cup team at Bethpage Black, New York, in September. He brings extensive experience to the role, having played in two previous Ryder Cup tournaments as well as the 2013 and 2024 President’s Cups. His ability to unite and lead a team under pressure reflects Infios’ own approach to supporting businesses through complex supply chain challenges.
Speaking about his new role, Bradley said: “I’m honoured to be brought into the Infios ‘team room’. As a Ryder Cup captain, my job is to put players in the optimal position to perform their best. Infios takes the same approach, working with businesses to meet them where they are, adapt to challenges, and grow with them. I’m proud to represent a company that helps others achieve their full potential.”
Infios, formerly Körber Supply Chain Software, provides businesses with flexible solutions to optimise and accelerate supply chain performance. The company’s CEO, Ed Auriemma, said Bradley’s leadership qualities made him the perfect fit for the role.
“Keegan’s approach on and off the course aligns with our commitment to empowering businesses,” Auriemma explained. “His ability to adapt, strategise, and lead under pressure mirrors the principles that drive Infios. We are excited to have him represent our brand.”
Bradley will be featured in Infios’ marketing campaigns, corporate events, and community initiatives, helping to promote the company’s ethos of adaptability and forward-thinking strategy.
The partnership is built on four key principles shared by both Bradley and Infios:
- Growth – Just as Bradley fosters talent and delivers results as Ryder Cup captain, Infios works alongside businesses to drive progress and collaboration.
- Adaptability – Bradley’s ability to adjust his game to different courses reflects Infios’ tailored, scalable solutions for businesses facing evolving supply chain demands.
- Strategic Thinking – Both Bradley and Infios place a strong emphasis on anticipating challenges and preparing for future success through data-driven decision-making.
- Innovation – Bradley’s career has balanced technical skill with new approaches, a philosophy echoed in Infios’ commitment to providing practical, innovative supply chain solutions.
As Bradley prepares to lead the U.S. Ryder Cup team, his association with Infios highlights the growing crossover between sporting leadership and corporate strategy.
