VitrA Tiles, part of the Eczacıbaşı Tiles Group, has secured a 2025 Red Dot Design Award for its CementEra collection, recognised in the ‘Product Design’ category. The award acknowledges the collection’s architectural flexibility and design distinction. The Red Dot Awards are among the most esteemed honours in the design world.
Refined urbanism in every tile
With its clean lines and understated textures, CementEra offers a modern reinterpretation of concrete. The range is designed to foster calm, contemporary interiors and is available in light greige, dark greige, light grey, and dark grey.
Two decorative formats pair seamlessly with the colour base, and the tiles come in four size options: 120×280, 120×120, 60×120, and 60×60 cm. The 120×120 cm mix decor tile stands out with its flowing motifs and a glossy surface layer, created through a sophisticated printing method.
Honoured by international design specialists
Since its launch in 1955, the Red Dot Award has celebrated design brilliance. In 2025, a jury of 43 independent professionals from 21 countries assessed thousands of products from more than 60 nations. CementEra was selected for its design sophistication and high-quality execution.
