The AWAL Lounge
Open from 10am every day, the home for independent artists will feature more than 20 speakers, live music and free drinks. Meet members of the global AWAL team, from artist marketers working with Lauv and Little Simz, to the digital team that helped R3hab achieve more than 30 New Music Friday features in one week, and the A&R team working with top-ten charting artists such as YouMeAtSix, Tom Misch, The Wombats, The Kooks & Courtney Barnett.
10:30 - 11:30 | Decoded: Soundcloud
For years, SoundCloud has held its position as a hotbed for tomorrow’s stars and square one for digital crate diggers in search of future classics. Julie Killer, the social streaming company’s Director of Label Relations, joins us to walk through how smart artists & teams can use the platform to transcend noise online and off.
12:00 – 13:00 | Decoded: Producing Hits with Fraser T. Smith
Fraser T. Smith has established himself as one of the world’s foremost musicians, winning Grammys with Adele, MOBO awards with Kano, and hip-hop adoration after producing Stormzy’s acclaimed debut, "Gang Signs & Prayer." Spend an hour with this icon as he walks through his path to legend status.
14:00 – 15:00 | Visions: Sarah Stennett
Sarah Stennett has built a modern entertainment powerhouse as the CEO/co-founder of First Access Entertainment, home of Bebe Rexha, Madison Beer, Rita Ora, and many more. In this Q&A, with AWAL CEO Lonny Olinick, she explains her approach to growing artist careers in the streaming economy and her vision for a new standard for the music industry.
16:00 – 17:00 | Decoded: Instagram for Artists & Teams
It’s no secret Instagram documents and drives culture. Those who wish to win on a social platform that’s home to one billion monthly users and the pulse of entertainment, join Instagram’s Strategic Partnerships Manager, Sunil Singhvi, as he explains all.
18:00 – 21:00 | AWAL Happy Hour
An open bar, excellent music and top company. Join AWAL for their renowned Happy Hour, with an extra special twist.
AWAL opens its evening programming with an exclusive performance from one of the UK’s most iconic and well-renowned singer-songwriters, David Gray. He will be debuting a new live show, showcasing music from his forthcoming album.
Wristband required - Register for yours here.
10:30 - 11:30 | Decoded: Breaking Artists on Spotify
Spotify’s Director of Economics, Will Page walks us through the rise of artists like Tom Misch, Gabrielle Aplin, and Jungle, lifting the lid to uncover the numbers that help build diverse businesses online and off.
12:30 – 13:30 | Visions: Adam Tudhope, Everybody’s Management
The future favors those who think different. Stop by our panel with AWAL’s General Manager, Paul Trueman and Adam Tudhope to hear how the Everybody's founder and MMF board member guided Mumford & Sons to superstardom, built a company, and helped bring industry vets together to push for fair business.
14:30 – 15:30 | Decoded: Artist Marketing with Example & BuzzFeed
Snapchat ads? Check. Gifting a fan a new car to play his latest album? They did that too. In this panel, Example will speak with BuzzFeed about the realities of building brands that transcend the noise of endless content.
18:00 – 22:00 | The AWAL Showcase
Join us at the AWAL Lounge for a celebration of some of the most exciting emerging artists in the UK today.
Line up (in alphabetical order):
12:00 – 13:00 | Decoded: Landing Big Synchs with Sophie Urquhart
Synch veterans Sophie Urquhart (Founder, Tin Drum Music) and Tom MacDonald (Senior Manager, Synch at AWAL) dispel industry myths, share hard-earned lessons, and discuss how they placed memorable songs in major ads, shows, games, and films around the world.
14:00 – 15:00 | Visions: Stephen Taverner
The future favors those who think different. Case in point: Stephen Taverner, who founded East City Management to help support the careers of Mercury Prize-winning artists like Wolf Alice and Alt J. Stop by our panel to hear the global industry player talk about business trends and forming an international company built for creators.
16:00 – 17:00 | Visions: Live Martin Elbourne
The future favors those who think different. Martin Elbourne played a major role in establishing one of music’s biggest milestones—a slot on the Glastonbury stage—by booking the iconic festival for decades. That wasn’t enough. Since he founded The Great Escape in 2006, England’s SXSW has become a must-visit festival that mixes art and industry like no other. The legendary promoter tells all in our last BBC panel.
18:00 - 22:00 | The Closing Party
Join AWAL and our partners to close out Introducing Live, with free drinks and top-class DJ sets.
6:30 - 7:30 - RUNNING HOT
7:30 - 8:30 – COLDABANK
8:30 - 10:00 - BONDAX
Wristband required - Register for yours here.