Tobacco Dock, London
31 October - 2 November 2019
Tobacco Dock, London 31 October - 2 November 2019
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Tobacco Dock, London 31 October - 2 November 2019

Will Page

Director of Economics, Spotify

Decoded: The Data Behind Breaking Artists on Spotify

  • 10:30 - 11:30
  • Friday 9 November
  • Streaming, Social & Digital
  • The AWAL Lounge

    About Will

    Will Page is the Director of Economics at Spotify. He was previously the Chief Economist at PRS for Music. There, he published pioneering work on Adding Up the Industry, the Long Tail and Radiohead's In Rainbows. He also played a pivotal role in saving BBC 6Music, showing how it was more distinct than any other radio station. Since joining Spotify in 2012, Will has presented new insights on the ' Anatomy of a Hit ' for artists like Lorde, Mr Probz and Meghan Trainor and put the first ever figure on the global value of music copyright. Media piracy has been a constant theme of his research, and in 2013 he published a pioneering study on how Spotify reduced piracy in the Netherlands - where piracy wasn't even illegal. His most recently published work focused on Attention Economics and asked if The Music Industry’s definition of catalogue needed an upgrade? Across the creative and tech industries, he is actively involved in policy work; demonstrating to the UK Government that music was seven times more valuable to UK plc than first thought and contributing to the Independent Review of National Statistics. Will's first break in the music industry was writing for the award-winning world music publication Straight No Chaser magazine, and he has recently completed a music documentary on West African Highlife. To date, Spotify has launched in 65 markets, has over 180 million active users of which 83 million are paying subscribers and paid over €10bn in revenue to rights holders since launch. He is a Fellow of the Royal Society of the Arts.

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