Visions: Martin Elbourne on Building the Modern Music Festival
The future favors those who think different. Martin Elbourne played a major role in establishing one of music’s biggest milestones—a slot on the Glastonbury stage—by booking the iconic festival for decades. That wasn’t enough. Since he founded The Great Escape in 2006, England’s SXSW has become a must-visit festival that mixes art and industry like no other. The legendary promoter tells all in our last BBC panel.