JAAK is on a mission to build a global view of IP rights for the media industries. Through its KORD network which harnesses blockchain technology, it is building a new standard for rights and licensing management that contributes to this global view. In the music industry, KORD connects identifying information from across the business, including labels, publishers, performing rights organisations, artists, songwriters and their representatives.
Vaughn McKenzie-Landell is CEO and co-founder at JAAK. Following an initial spell in finance at Dow Jones, Vaughn co-founded music production group, The Arcade, before venturing into the world of User Experience Design and Product Development. Vaughn most recently spent four years consulting at Virgin Media on Software Adoption.