SXSW Conference & Festivals helps creative people to achieve their goals. Each year at SXSW over 70 000 delegates experience 10 days of unparalleled discovery learning and networking with creatives across interactive film and music industries. SXSW 2020 season launched on 1st August and it takes place in Austin Texas from 13-22 March. www.sxsw.com SXSW generates a lot of interest and a lot of questions from individuals from bands and from companies keen to participate in SXSW in some way. Questions like: It's such a big event how do I know if 2020 is the right time for me to attend and participate in some way? How do I navigate SXSW? How do I position my band/brand? How do I showcase my band/brand? How do I speak on a panel? How do I use SXSW to launch my new product/service? How do I generate a ROI? How can I generate a year's worth of business out of SXSW? Una has worked with SXSW for over 20 years and helps people to find the answers to these questions and many others besides. She has a background in event management and festival/conference programming/production in Ireland and the USA.