Tasha Demi is a music creative who started her journey in 2010. Since completing her degree in Media and Cultural Studies at the University of the Arts, she has worked at a number of companies including MTV, Channel 4, Universal Music, Jump Off TV and MOBO Awards, and has worked her way up. Skipping back a few years, Tasha started her journey as a blogger & presenter. Using the power of social media she launched her own blog and saw it rapidly pick up.
Most recently, Tasha has been based in the record label world – first at Universal Music and then she was brought into Sony RCA to help launch Since ’93. In her time at labels she has looked after the likes of Wretch 32, Stefflon Don, Ramz, and currently looks after Aitch, Travis Scott, Future, iLL BLU, Usher, H.E.R. and more. She recently had huge success with Travis Scott's highest ever charting album, 'Astroworld', and Future's highest ever selling UK album, 'Wizrd'. As well as launching Aitch’s campaign and achieving a #2 single with ‘Taste’ and a #3 EP with AitcH20.