We're going virtual
| 24 - 31 October
We're going virtual | 24 - 31 October
We're going virtual | 24 - 31 October

Sofia Ilyas

Director of Music & Communication at Nura, Founder of Float

AIM Presents Business Building & Entrepreneurship - Going Pro – how to start a business in music

  • Friday 1 November
  • Business
  • The Marquee

    About Sofia

    In 2011 Sofia joined Erased Tapes, where she became known as an instrumental force in raising the label’s profile and artists such as Nils Frahm.

    In 2015 Sofia launched Float, a pr agency gaining high-profile clients such as Dishoom and Carhartt WIP.

    In 2017 Sofia revealed her record label Float with a focus on music releases, events and fashion. For the labels first event Sofia curated an evening centered around the piano combining jazz, dance and grime to an audience of 600.

    Label artist Andrea Belfi has been supporting Thom Yorke on tour across Europe and North America.

    In 2019 Sofia was promoted to the position of Director of Music & Communication at headphone company Nura who have been a client of Float’s for 3 years. Nura’s revolutionary headphone technology learns and adapts to the users hearing.

    Sofia has a monthly show on Soho Radio. She gives regular talks and has been featured in the Guardian on the topic of the rise of female led record labels.

    • Discovery Theatre presented by


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