Sarah has recently been promoted to VP - Music and Festivals at Ticketmaster UK. In this role, Sarah oversees the company’s strategy for both the music and festival genres. Sarah and her team are responsible for securing new clients and ensuring all current clients are getting the most out of Ticketmaster’s leading technology solutions, unrivalled marketing reach and customer insight, to maximise their sales and revenue.
Sarah's clients include the UK’s largest festivals such as Reading and Leeds, Creamfields, Parklife, SW4, Download, Isle of Wight Festival, Wireless, Standon Calling and Lovebox as well as major international and UK-based promoters and venues such as Live Nation, SJM, AEG, LWE, Warehouse Project, Lock N Load, Ministry of Sound and many others. She also works alongside well-known brands such as Bauer Media, MTV and Red Bull on their ticketing strategies.