About Sammy
Sammy Andrews has a long history at the forefront of the new music landscape and is considered one of the music industry's leading digital advisors and futurologists.
Andrews gained a 360 degree view of the music industry through her background as a concert promoter, artist manager, tour manger and independent record label founder. She went on to head up digital departments at XIX and Cooking Vinyl Records before joining the board at Entertainment Intelligence and is now founder and CEO of Deviate Digital.
Deviate Digital provide an extensive array of services from high level digital strategies for blue chip companies to artist and product creative digital marketing, training, streaming strategies, media buying and data insights/analysis.
The diversity of Deviate’s client base reflects their 360 approach with global superstars, brands, promoters, ticketing companies, startups, labels, managers, distributors, trade organisations and publishers amongst them.
In addition Sammy is a board member of the Music Managers Forum (MMF) & the Teenage Cancer Trust, manager or Gold Key and resident tech columnist at Music Week.
