Samir has been working in the music industry for the last 15 years. Starting out in his teens working with British Asian stars such as Jay Sean and Raghav on their grassroots UK promotions, Samir became a specialist in marketing, PR and promotions and specifically working with British Asian talent from a grassroots level up to global success. He has since represented a number of leading artists such as Arjun, Imran Khan, Preeya Kalidas, Mumzy Stranger and super producer Naughty Boy. Samir has managed Asian-specfic projects for a number of UK labels namely Island / Universal Records, Warner Music, Virgin EMI and Sony Music. In addition he has also worked as a specialist Middle East and Asia consultant for global acts such as Drake, Lady Gaga and Michael Buble, as well as internationally renowned South Asian artists such Rahat Fateh Ali Khan, AR Rahman, Shreya Ghoshal and Sonu Nigam. Above and beyond his work in music, Samir founded Media Hive, an award-winning specialist agency which reaches and engages diverse audiences for a wide variety of clients such as Disney, Sky, Madame Tussauds, Barnardo's, the England & Wales Cricket Board and Penguin.