Samir Ahmed started working in the music business in his teens. Initially working in events and promotion, he used to book a host of British urban and Asian music talents at student club nights and London clubs, artists including Tinie Tempah, N Dubz, Kano, Jay Sean, Raghav and Imran Khan long before they became household names in their respective industries.
Samir's work in the British Asian media as a part-time journalist and radio presenter kept him very connected with the Asian music scene and new emerging talents. He started working with the UK Asian Music Awards (UK AMA) in 2007, widely regarded as the Asian equivalent to the MOBO awards, and helped establish the event for the next 5 years as the major event platform to showcase Asian music in the UK.
Samir started handling several British Asian artists' PR and grassroots promotion from 2008. Having worked closely with a host of Asian artists including Jay Sean, Raghav, Imran Khan, Arjun, Preeya Kalidas, Jaz Dhami and Ash King, Samir continued to represent a whole roster of signed and independent artists as a PR / publicist but also assumed various management responsibilities. He has worked and continues to work with major record labels in the UK as a specialist consultant for the South Asian market with clients including Island / Universal, Virgin EMI, Warner Music and Sony Music, and often works with their India affiliates.
In 2011 he co-managed British Asian record label Karman Entertainment, a joint venture with music publishing company Sony / Atv. A year later he signed what was to become one of the UK’s biggest viral hits “One Pound Fish”, which entered the UK Top 30 chart.
Samir has gone on to work with major South Asian artists all over the world including Rahat Fateh Ali Khan, AR Rahman, Sonu Nigam, Shreya Ghoshal and Sunidhi Chauhan. He currently continues to represent British Asian artists such as Arjun, Raxstar, Dr Zeus, Mumzy Stranger and Tasha Tah and is paving the way for a new generation of British Asian talent to flourish.