We're going virtual
| 24 - 31 October
We're going virtual | 24 - 31 October
We're going virtual | 24 - 31 October

Sam Potts

VP, Promotions, AWAL

Getting your music on the radio and what to do when it is

  • Friday 1 November
  • Getting Noticed & Heard
  • The Boardwalk

    About Sam

    Based in Kobalt’s London office, Sam Potts oversees AWAL’s UK and international digital accounts team, driving promotional strategy with streaming platforms, as well as overseeing radio and TV promotion strategy for AWAL Recordings releases.

    With an extensive 14 years of experience in both national and regional radio promotions, Potts joins AWAL after being head of radio promotions at Columbia Records where he led the label’s radio department as well as DSP promotion with an artist roster including Calvin Harris, Mark Ronson, Kings of Leon, Foo Fighters, A$AP Rocky, Arcade Fire, Daft Punk, and George Ezra.

    In 2012 Potts co-founded YGN (Young Guns Network), which hosts regular networking events for young music industry professionals in partnership with major labels, industry bodies and a range of high-profile music brands.

    Additionally, Potts co founded music tech event concept, Buzz Jam in 2015, an event for artists and industry professionals that uses tech and music to create, improvise and collaborate and was featured on the BBC, Sky News, and Vice/Noisey among others.

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