We're going virtual
| 24 - 31 October
We're going virtual | 24 - 31 October
We're going virtual | 24 - 31 October

Rhodri Evans

Brand Content Director - Levi's

I'm With The Brand: Meet The Brands That Can Give You Help!

  • Friday 1 November
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  • The Cockpit

    About Rhodri

    Rhodri has well over a decade of experience in activating global brand objectives within music, sport and youth culture. Having previously helped deliver deep rooted cultural connections for brands such as ASICS and Onitsuka Tiger, Rhodri made the move to Levi’s® in 2012 and now heads up the brand content and consumer engagement strategy for Europe. Among multiple different projects that aim to position the brand at the centre of culture, the role has seen him proudly take on the baton for Levi’s® iconic and interwoven history with music, and through the Levi's® Music Project is bringing a unique point of view on how brands can connect with communities. The Levi's® Music Project collaborates with the worlds most relevant artists to provide access to music in communities, and inspire the next generation of creators and has seen the brand partner with the likes of Skepta, Alicia Keys, Loyle Carner and most recently Justin Timberlake to build hyper-local community resources and challenge a mass reduction in safe, creative spaces that is facing young people throughout the world.

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