Rachael ran some of the seminal black music nights of the early 90’s as well as presenting on youth Radio & TV. She went on to launch the MTV Lick Parties and specialise in urban marketing working for Universal and Sony before joining Def Jam UK as General Manager. She later managed Ladies First (Polydor) and Aaron Soul (Def Jam). She is now the owner and CEO of ILUVLIVE, a not for profit live music and artist development platform supported by Arts Council England. Sister companies iluvlive records and iluvlive management look after Izzy Bizu (Sony) and Emmavie.