Paul has spent the last 15 years creating consumer experiences and brand partnerships within Australia and the UK. His experience includes the strategic and creative development of integrated brand communication plans, sponsorship strategy and acquisition programs and pairing brands with entertainment properties, specialising in the music and sporting arenas.
Joining live entertainment specialists Vision Nine in 2013, he has worked with brands on a variety of different partnerships that have given both brands and artists a pathway to engage with their respective audiences. He has put brands in to major festivals including Boardmasters, Reading and Leeds, Field Day, Junction 2 and Elrow to name a few, and worked on brand partnerships with Zane Lowe, Biffy Clyro and Ella Eyre.
Having developed award winning brand partnerships with Relentless Energy Drink, Superdry and Smirnoff, it’s the collision of brands, entertainment and its audience that drives his passion for this space. As passionate about brands as he is music, Paul’s always got an opinion or some thoughts to share on most things that relate to how they can come together to provide people experiences.