Tobacco Dock, London
8 - 10 November 2018
Tobacco Dock, London 8 - 10 November 2018
Introducing LIVE 2019
Tobacco Dock, London 8 - 10 November 2018

Minnie Harding

Artist Influencer Marketing & Strategy, RCA Records

How To Become An Influencer In Music

  • 12:00 - 13:00
  • Saturday 10 November
  • Music Influencers
  • The Astoria Room

    About Minnie Harding

    I am responsible for all influencer marketing activity and strategy for RCA across the roster. This role is new within the label and I work closely with marketing, promo & digi to ensure that our artists are continually amplified in niche and mainstream culture. My role is to advise, build and implement campaigns that increase the credibility of our artists and label via an RCA owned influencer network, brand relationships and events.

    I was previously at Adidas where I led the Global Entertainment & Influencer Marketing team in London and was responsible for some of the brand’s most talked about music partnerships, working with the hottest young contemporary artists in the UK. My role encompassed all Entertainment and Influencer activation, strategy and best practice across the brand's priority categories - Originals, Football, Performance.

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