Lunick began making music in secondary school and could often be found selling his CDs in the West End. Fascinated by the business of music, he studied business studies at both college and university. During Uni he began managing artists and set up his own independent label. Upon graduating he secured an internship at the management company A-Class MGMT & Consultancy. In 2016, he joined Virgin EMI as an A&R scout and was promoted to A&R Manager a year later and has signed the likes of MoStack, Hardy Caprio and Tion Wayne. He has delivered a top 20 album with Mostack’s High Street Kid (2017) and has already sold over 1 million singles with Hardy Caprio. He has also scored three top 40 singles in the Official Charts this year (2018), two of which (Hardy Caprio and MoStack) came in consecutive weeks.