Luisa-Christie Walton-Stoev works at Atlantic Records UK as the Influencer Lead – managing outreach and collaborations, to maximise campaign success with content creators across a range of social platforms. The new role is the first of its kind for Warner UK and was created after Atlantic UK saw a need for someone with knowledge of the influencer world - who knew the industry inside and out.
Luisa is also a blogger and content creator outside of her full-time role, covering all aspects of lifestyle, including (but not limited to): festivals, live music, travel, inclusive fashion, and cruelty-free cosmetics. As an influencer, she has worked with a range of brands and festivals including: Kraken Rum, Old Mout Cider, Hello Kitty, Primark, Debenhams, Bestival and Download.
Having experience from both sides as the ‘influencer’ and the ‘brand’ has been invaluable to the influencer strategy execution at Atlantic UK since Luisa has taken on the new role.