Director of Digital Partnerships at Sony Music, Louise manages Sony Music UK's relationships with partners including Spotify & YouTube. She's a connector of artists + fans in a streaming ecosystem, working with label & artist teams to build engaged audiences on Spotify and YouTube.
With her team, she has led and executed global artist partnership campaigns with Spotify, Vevo and YouTube/Google with artists including; Little Mix, Calvin Harris, George Ezra, Olly Murs, Rag'N'Bone Man, One Direction, George Michael & The Clash.
Before joining Sony Music in 2005, Louise worked in artist management for Chris Morrison at CMO, and prior to that in record producer management for Stephen Budd.
She holds a degree in Microelectronics & Software Engineering from Newcastle University.