Loretta Andrews started in music at a young age and has over 20 years of experience in the industry. With experience as a session singer, signed artist, Radio broadcaster and event host she has well-rounded skills in most aspects of the business. During the success of her 'Unsigned' radio show and live events, Loretta was repeatedly asked to manage artists. In 2015 she finally felt it was the right time to take on a new challenge and support artists in their journey towards their dreams.
Currently Loretta manages Poet, Producer and Rapper, Joshua Luke Smith, British/Nigerian/Jamaican Folk-Soul Singer-Songwriter, Bianca Rose and award-winning Rap and Grime artist Guvna B. SMM also offer a range of artist development coaching and consultancy services.
Loretta also co-founded 'I Am Independent' an organisation which supports, resources and encourages Independent Music Artists through workshops, a weekly podcast and online resources.