Liv Whitton started her radio career as an intern at XFM in 2012, eventually progressing to become a freelance producer. She joined Brace Yourself in 2014, then Yes Please in 2017, as a radio plugger and achieved playlist success working across a wide range of artists including Sunflower Bean, Benjamin Clementine, The Strokes, Pip Blom, Karen O. Whilst at Warner Bros in early 2018, Whitton led the charge on Muse, Ten Tonnes and the resurgent Johnny Marr, achieving multiple playlists. In July 2018 Liv set up her own Press and Radio promotions company, alongside partner and publicist Dan Carson called THEY DO. The company look after new and emerging talent as well as more established acts. The roster includes the likes of Inhaler, Alfie Templeman, Porridge Radio, GHUM, Caroline Polachek, Modest Mouse, ALASKALASKA, Holy F**k, The Japanese House, Talk Show and more.