Born in South Korea and raised in Germany, Lisa has been living in London for six years. After graduating with a M.A. in Music Business from University of Westminster, Lisa started her career as an Account Manager for digital marketing agency Influence Digital where she worked on award-winning social campaigns for renowned entertainment clients such as Pathé, eOne and We Are FSTVL.
In 2016 she left Influence to focus on her long-standing passion for live music, joining music events company Sofar Sounds as Social Media Manager. One of the highlights included working on a global social media and digital advertising strategy as part of a massive partnership with Amnesty International that peaked in 300+ gigs on one day in aid of refugees, featuring artists like Ed Sheeran, Hozier and Emeli Sandé.
In March 2019, Lisa joined AWAL as a Digital Marketing Manager and has since been successfully working on extensive digital campaigns for Lauv, Jade Bird, IDER, Millie Turner, Angie McMahon and more. When she's not thinking up social engagement or audience development strategies, she likes to put on charity events, goes to plenty of gigs, film screenings and demos, travels the world and occasionally goes on tour with bands.