Lara Baker is Director of Business Development UK & Ireland at Songtrust - the World’s largest global royalty collection service and publishing administrator. Songtrust collects global publishing royalties on behalf of over 200,000 songwriters and 26,000 publishers and represents a catalogue of over 2million copyrights. Lara began her career at EMI Records before spending 14 years at AIM, the UK's independent label trade association. Ultimately in the role of Marketing & Events Director, Lara was responsible for the organisation's programme of conferences and events and created the AIM Independent Music Awards. In 2018 Lara began her own company, The BKRY, to consult with organisations and event producers on their strategy and execution, consulting for clients including BBC Music Introducing Live, The Great Escape Festival, the Musicians Union, Liverpool Sound City, the Music Managers Forum and AmericanaFest UK. Joining Songtrust in May 2019, Lara is responsible for securing new business and maintaining deep relationships with industry stakeholders. Lara is a board member of the Americana Music Association UK, a frequent speaker at a number of events including TEDx, SXSW, UN Women and Midem, and a founding committee member of the Music Week Women in Music Awards.