Karma heads up the marketing department at Kilimanjaro Live, a UK-based entertainment promoter that organises over 700 live music, comedy, YouTuber/digital, sports and diverse entertainment events a year ranging from the biggest arena and stadium tours to festivals and small shows in grassroots venues. She is responsible for the marketing on all tours, liaising with artist managers, labels, booking agents, internal and external promoters, venues, ticketing agents and PR’s to ensure a thorough marketing plan is in place and in line with budgets to sell as many tickets as possible. She has worked on a variety of tours from Ed Sheeran, Red Hot Chili Peppers, Rag n Bone Man, Kate Tempest, Margaret Glaspy, Marilyn Manson, Maggie Rogers, Craig David, The 1975, Bastille and more including many artists at the start of their careers.
Karma received a formal education of the industry when she undertook a degree in Music Business at ACM (Academy of Contemporary Music). Since then she has worked her way up, working as a business manager for celebrities from Deadmau5 and Calvin Harris to Kelis, working at Music Week, Audio Media and MiPro magazines and then in the marketing department at PPL prior to her current role.
Karma is an advocate for women in music and intersectionality in music, she is also an Ambassador for leading anti-piracy company AudioLock. in 2017, she was inducted into the Music Week Women in Music Awards Roll of Honour and SheSaidSo’s Alternative Power List.