For as long as he can remember, Isaac Kyerematen was driven by his passion for music. He caught the bug as a kid, listening to his older cousin’s R&B records, and re-watching his parent’s concert videos at home. Isaac’s own entry point to the music industry came through an unpaid driving job for an up-and-coming rapper called Tinie Tempah. Keen to gain knowledge he took the opportunity, and thanks to his work ethic, he climbed the ranks, soon becoming Tinie’s Tour Manager following the success of chart-topping single ‘Pass Out’ and debut album ‘Disc-Overy’.
Isaac’s foray into management with producer Rymez, and had two top five singles in six months with Wiley’s number one ‘Heatwave’ and follow-up ‘Can You Hear Me?’ He describes securing Rymez’ publishing deal with Amber Davis (then at Sony ATV, now at Warner/Chappell) as a landmark moment in his career. Around the same time he began to hear about Yungen, a kid he’d known from his area for a decade, and began helping him out organically, before entering into an official partnership in December 2012.
Through managing Yungen and Rymez, Isaac gained knowledge of management from two perspectives; recording and publishing. He credits the ambition he held for both artists to being so close to Tinie Tempah during his breakthrough, holding the belief that if you can envisage something for yourself then there is some way of making it a reality. “Never give into words like ‘No’ or ‘Impossible,’” he says. “It’s been important to instil this ethos in the guys I work with, to empower them to believe in themselves. Half of being a successful musician is having confidence and believing in yourself.”
Yungen's 2014 independently released double-sided ‘Project Black and Red’ garnered him acclaim that leaked over into the following year, with a 2015 MOBO Best Newcomer Award nomination and a record deal with Sony RCA. A team effort between Isaac, Yungen and RCA was instrumental to the success of his biggest record to date, 2017’s ‘Bestie’, which featured fellow rising star Yxng Bane. The track charted at number 10, and has enjoyed phenomenal online success with over 50 million streams on Spotify and over 30 million views on YouTube.
Isaac has developed into a versatile manager, adapting with the ever evolving market to best service his artists and their music. Despite his success as a businessman, everything draws back to that kid who just had to be involved because he was a fan. Holding onto that feeling has been intrinsic to Isaac’s breakthrough as one of his generation’s most successful music managers: “Being an avid music listener, success is getting great music created and making sure the world gets to hear it, while bringing out the best in the musicians I work with.”