Tobacco Dock, London
8 - 10 November 2018
Tobacco Dock, London 8 - 10 November 2018
Introducing LIVE 2019
Tobacco Dock, London 8 - 10 November 2018

Dorothy Hui

VP Digital, 4th Floor Creative (Sony Music)

Music & Tech: VR, AI, Bots & Blockchain Explained

  • 16:30 - 17:30
  • Saturday 10 November
  • Music Technology
  • The Cockpit Room

    About Dorothy

    Dorothy's career covers a variety of roles in music entertainment and demonstrates her ability to adapt with an industry in a permanent state of reinvention.

    In her role as VP, Digital at Sony Music UK’s 4th Floor Creative, she leads the central teams responsible for driving digital and audience marketing strategy across Sony’s labels. Prior to Sony, Dorothy was based in NYC and led the digital marketing team at Roc Nation. There, she oversaw global digital strategy for label and management artists - including Rihanna, Shakira, J. Cole, and others - ensuring an integrated approach across all facets of an artist’s career, including recorded music, touring, brand partners, creative projects and philanthropy. In 2010, Dorothy joined tinyOGRE Entertainment as partner & VP, Marketing & Sales. The brainchild of Steven Lerner, co-founder of Wind-up and music business innovator, tinyOGRE Entertainment pioneered an innovative collaborative business model for artists. Previously, Dorothy held leadership roles at Wind-Up Records, Universal-Motown, and TVT Records. Dorothy holds a Bachelor’s degree in biology from Dartmouth College, and a Master’s from New York University. In 2002, she won ABC Network’s reality TV whodunnit, the Mole 2. She is an avid photographer of skylines and graffiti from around the world.

    • Discovery Theatre presented by

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