For a number of years Cath worked in Online PR, Digital Marketing and Social Media Management for an extremely varied roster of brand new acts through to established artists, such as Ellie Goulding and Nick Cave & The Bad Seeds. Her work with new bands and artists often focused on helping them get the attention of labels and to build their fanbase.
She then moved on to become Product Manager at Rough Trade Records, leading on the releases for the likes of Parquet Courts, SOAK and Girl Band. This involved overseeing all elements of album releases and working closely with acts to realise their vision.
She moved to Liverpool in 2016 and spent two years leading on the marketing for a number of organisations in the wider arts, alongside lecturing at LIPA, helping the students to ready themselves for a professional life in music.
In October 2018 she launched artist management company, mostdeffo. She now works with a lovely roster of bands and artists including Eyesore & The Jinx and Natalie McCool. She continues to lecture at LIPA and also mentors on a Merseyside artist development programme.
Cath is also a member of the Liverpool City Region Music Board.