Casandra joined the UK’s recorded music industry trade body, BPI, in late 2017 - having held a variety of roles throughout her career. Most recently, she spent 2 years at INgrooves, followed by 4 years at Sony Music looking after digital partner development. At the BPI, she oversees innovation activities, member events and industry-wide initiatives like National Album Day.
The BPI's membership comprises of over 420 independent labels and the UK’s three ‘majors’ (Universal Music Group, Sony Music Entertainment and Warner Music Group), which account for 85% of legitimate domestic music consumption. BPI promotes British music overseas through its trade missions and the Music Exports Growth Scheme. It provides insights, training and networking with its free masterclasses, Innovation Hub, Insight Sessions, and reports. The BPI administers the Certified Awards, co-owns the Official Charts, organises The BRIT Awards and is also home to the Mercury Prize.