Basma's career as a presenter began after catching the attention of headhunters and producers. She has since been in collaboration with production houses and has seen great interest from Channel 4 and BBC 3 for her talents. Basma was also recently selected to be part of the BBC's Womens Expert. From the 1,000+ women who applied, Basma was one of the final 24 chosen by the BBC for training and backing.
Since then Basma has featured on BBC Breakfast and Woman's Hour, as well as contributing to Tastemade UK and Bite the Ballot.Basma has also created her own YouTube vlog series called 'She Is...'. The vlog tackles the issues with diversity faced by women of colour in fashion. Basma interviewed women throughout the industry about the worries and adversities they've faced and continue to face. The videos were well received having gained up to 10K views for a single post.
Basma also filmed a 2-part vlog on fashion and beauty while she was in the Sudan in 2017. This was in order to show a side of Africa rarely showcased by mainstream media.
Currently working with a production company, Basma is developing treatments with the aim of having her documentary ideas commissioned following the interest already generated.Basma is continuing her work as a fashion stylist as well as a TV presenter, traveling and reporting on real life issues (including but not exclusively) fashion and beauty faced by men and women in unfamiliar parts of the world. This is in the hope of raising awareness of the issues faced by women and minorities in everyday societies.